I'm a radio junkie. I was talking into boomboxes since I was 6 years old. My entire professional career has been in radio in some form or another. I'm a proud husband, and father of 2 little girls. I love sports. I play softball, golf, and basketball on a regular basis, and on the weekends you'll find me cheering for the Packers, Brewers, Bucks, or Badgers. On Wisconsin!
I'm in my 8th year with Journal Broadcast Group. My first 10 years in radio put me behind the mic, hosting a morning show. So I've been a part of some good and terrible ad campaigns. I know what works, and I've seen first-hand what doesn't. YOUR MESSAGE MATTERS! I will walk you through the creative process to create a commercial that you’ll want playing on your tombstone after you die. Radio advertising is not a participation ribbon businesses get for "trying it." I'll show you how to implement radio into your advertising and make it work!
Also be sure to catch Pete’s Xtra Point, Monday and Tuesday evenings on our sister TV stations, Today’s Channel 6 and Fox 9!